At the core I am a designer: a professional who enjoys problem solving utilizing Creative, UX and Design Thinking methods. Based in NYC with more than 16 years of experience, I have been dedicated to UX/Product Design the last 10. My experience spans projects from industries such as: Healthcare (Advertising and Enterprise), Big Data, ECommerce, Luxury Brands, and Academia. I am a User Research and Design System advocate and have learned that not only is important to empathize with end-users but also with stakeholders. Thus, my goal is to find that sweet spot where end-user and business needs meet. My approach uses foundational principles learned at Parsons NY (MFA in Design and Technology) and throughout my professional experience as a UX and Graphic Design professional. In addition, I have a good understanding of front-end development as well as data analytics.

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